Looking for a privacy-friendly alternative to Google Tag Manager? Discover flexible tag management tools that simplify tracking, improve site performance and maintain full control over your data — without relying on Google’s infrastructure.
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Matomo by Stackhero
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France
Managed Matomo Analytics by French Provider Matomo by Stackhero is a managed Matomo analytics service…
Google Tag Manager is a tag management system that allows websites to deploy analytics scripts, tracking pixels and marketing tags without editing code. It simplifies tracking setup and makes it easier to manage events and integrations.
Companies look for alternatives due to data privacy requirements, GDPR concerns, reduced dependency on Google services, server-side tracking needs or the desire for a more transparent, lightweight solution.
Yes. Many EU-based solutions offer tag deployment, event tracking, triggers, variables, server-side containers, CMP integrations and built-in privacy controls designed specifically for GDPR compliance.
Most tag managers support all common analytics and advertising tools. Many platforms also simplify GDPR-friendly configurations or provide templates for consent-based firing rules.
Key factors include data processing location, privacy features, server-side support, ease of use, integration templates, performance impact and whether the tool fits your analytics stack.
