European alternatives to Google Analytics

Looking for a privacy-friendly alternative to Google Analytics? Discover powerful European analytics tools that respect user data, comply with GDPR, and deliver deep insights without invasive tracking. Compare features, pricing, and integrations to find the best fit for your website or business.

Showing 32 results

Vantevo

🇮🇹
Italy

Vantevo analyses visits, traffic sources, devices and campaigns. You can define events for clicks, downloads…

Visitor Analytics

🇩🇪
Germany

Visitor Analytics now operates as TWIPLA. The platform combines traffic statistics with heatmaps, visitor surveys…

Wide Angle Analytics

🇩🇪
Germany

German Privacy-Focused Analytics Wide Angle Analytics is a German privacy-focused analytics service with GDPR compliance…

tinylytics

🇵🇱
Poland

Tinylytics combines website analytics, event tracking, uptime checks and content checks. It also offers CSV…

umami

International

Umami shows website visits, popular pages, traffic sources and campaign results. You can track custom…

TelemetryDeck

🇩🇪
Germany

TelemetryDeck collects app and website events through SDKs. Supported platforms include Apple systems, Android, Flutter…

Swetrix

🇺🇦
Ukraine

Swetrix brings traffic statistics, campaign tracking, custom events and conversion goals into one dashboard. It…

Matomo by Stackhero

🇫🇷
France

Managed Matomo Analytics by French Provider Matomo by Stackhero is a managed Matomo analytics service…

statcounter

🇮🇪
Ireland

Statcounter combines website traffic reports with a live visitor feed, heatmaps and session replay. You…

Stormly

🇳🇱
Netherlands

Stormly focuses on ecommerce product analytics. Reports cover product performance, conversion journeys, repeat purchases and…

Simple Analytics

🇳🇱
Netherlands

Simple Analytics records pageviews, events, referrers and campaign data. The provider says it uses no…

Sitesights

🇩🇪
Germany

Sitesights combines live website or app statistics with custom events, conversion goals and funnels. Page-flow…

SEAL Metrics

🇪🇸
Spain

SEAL Metrics measures aggregate pageviews, events and conversions for ecommerce websites. Its reports connect recorded…

Publytics

🇮🇹
Italy

Publytics provides real-time and historical traffic reports for web publishers. You can compare articles, sources…

Pirsch

🇩🇪
Germany

Pirsch measures website traffic and lets you analyse events, conversion goals and funnels. You can…

Piwik PRO

🇵🇱
Poland

Piwik PRO combines website and mobile analytics with tag management, consent management and data activation….

Plausible

🇪🇪
Estonia

Plausible shows website traffic, campaigns and conversions in a dashboard. It supports custom events, revenue…

nilly

🇨🇭
Switzerland

nilly is a privacy-first web analytics service from Switzerland implementing cookieless tracking. The platform is…

Offen

🇩🇪
Germany

Offen Fair Web Analytics lets website operators analyse visits while giving visitors access to their…

Matomo

International

Matomo analyses website traffic, pages, visitor sources, events and conversions. You can segment reports, review…

Mouseflow

🇩🇰
Denmark

Mouseflow combines session replay, heatmaps, conversion funnels and form analytics. You can inspect visitor journeys…

JENTIS

🇦🇹
Austria

JENTIS provides server-side tag management, data controls and event routing for websites and apps. Connectors…

Insights

🇦🇹
Austria

Insights is a privacy-focused web analytics platform from Austria providing website traffic measurement without invasive…

Counter

🇩🇪
Germany

Counter is an open-source, privacy-friendly web analytics platform from Germany providing website traffic measurement without…

fusedeck

🇨🇭
Switzerland

fusedeck is a premium web analytics platform from Switzerland that offers detailed user behavior tracking…

etracker

🇩🇪
Germany

etracker combines website and shop analytics with campaign reporting, tag management and consent management. Reports…

Friendly Analytics

🇨🇭
Switzerland

Swiss Privacy-First Web Analytics Platform Friendly Analytics is a privacy-focused web analytics platform from Portugal…

digistats

🇨🇭
Switzerland

digistats shows live traffic, popular pages, visitor sources, devices and locations. Custom events measure actions…

Dreamdata

🇩🇰
Denmark

Dreamdata brings B2B marketing activity, customer journeys and revenue into a shared data model. Reports…

Analyzati

🇪🇸
Spain

Website Analytics with Privacy – Analyzati Analyzati is a European analytics platform focusing on data…

Alceris

🇩🇪
Germany

AI-Driven Competitive Intelligence – Alceris Alceris is a competitive intelligence platform using AI to help…

Trackboxx

🇩🇪
Germany

Trackboxx: Web Analytics Without Cookie BannersGDPR-Compliant Alternative to Google Analytics – Made in Germany Trackboxx…

FAQ Google Analytics

Google Analytics helps website owners track visitor behavior, traffic sources, conversions, and engagement. It’s widely used for optimizing marketing strategies and improving website performance.
Many companies prefer tools hosted in Europe that prioritize data privacy, avoid third-party cookies, and offer simpler GDPR compliance compared to Google Analytics.
Yes. Several European platforms now provide advanced tracking, dashboards, and event analysis — often with more transparent data handling and user-friendly interfaces.
Some privacy-first tools operate without cookies or personal data collection, allowing websites to reduce or even eliminate the need for cookie consent banners.
Look for a tool that matches your reporting needs, supports your traffic volume, integrates with your existing marketing stack, and aligns with your company’s data protection standards.
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