European alternatives to Google Analytics

Looking for a privacy-friendly alternative to Google Analytics? Discover powerful European analytics tools that respect user data, comply with GDPR, and deliver deep insights without invasive tracking. Compare features, pricing, and integrations to find the best fit for your website or business.

Showing 32 results

Vantevo

🇮🇹
Italy

Italian Cookie-Free Web Analytics Vantevo is an Italian web analytics tool without cookies eliminating cookie…

Visitor Analytics

🇩🇪
Germany

German Analytics with Heatmaps and Session Recording Visitor Analytics is a German cookie-free analytics service…

Wide Angle Analytics

🇩🇪
Germany

German Privacy-Focused Analytics Wide Angle Analytics is a German privacy-focused analytics service with GDPR compliance…

tinylytics

🇵🇱
Poland

Polish Analytics for Small Websites tinylytics is a Polish web analytics service focused on small…

umami

International

Open-Source Web Analytics umami is an open-source web analytics project emphasizing easy self-hosting with documentation…

TelemetryDeck

🇩🇪
Germany

German App and Web Analytics TelemetryDeck is an app and web analytics service from Germany…

Swetrix

🇺🇦
Ukraine

Ukrainian Open-Source Privacy Analytics Swetrix is an open-source web analytics service from Ukraine focusing on…

Matomo by Stackhero

🇫🇷
France

Managed Matomo Analytics by French Provider Matomo by Stackhero is a managed Matomo analytics service…

statcounter

🇮🇪
Ireland

Web Analytics with Session Replay statcounter offers comprehensive web analytics including standard tracking and advanced…

Stormly

🇳🇱
Netherlands

Dutch Advanced Web Analytics Stormly is a Dutch web analytics service providing very advanced data…

Simple Analytics

🇳🇱
Netherlands

Privacy-Focused Dutch Web Analytics Simple Analytics is a Dutch privacy-first web analytics service designed as…

Sitesights

🇩🇪
Germany

German Privacy-Oriented Analytics Sitesights is a German web analytics service prioritizing privacy with cookie-free tracking….

SEAL Metrics

🇪🇸
Spain

SEAL Metrics is web analytics service from Spain with cookie-free operation focusing on legal compliance….

Publytics

🇮🇹
Italy

Publytics is a web analytics service from Italy designed for publishers and blog owners. The…

Pirsch

🇩🇪
Germany

Pirsch is an open-source web analytics platform from Germany emphasizing privacy and simplicity. The platform…

Piwik PRO

🇵🇱
Poland

Piwik PRO is a web analytics service from Poland providing analytics, tag manager, and consent…

Plausible

🇪🇪
Estonia

Plausible is a cookie-less web analytics platform emphasizing privacy and simplicity. The service requires no…

nilly

🇨🇭
Switzerland

nilly is a privacy-first web analytics service from Switzerland implementing cookieless tracking. The platform is…

Offen

🇩🇪
Germany

Offen is an open-source web analytics platform from Germany emphasizing user rights and privacy. The…

Matomo

International

Matomo is an open-source web analytics platform enabling organizations to self-host analytics infrastructure and maintain…

Mouseflow

🇩🇰
Denmark

Mouseflow is a web analytics service from Denmark providing heatmaps and session recordings. The platform…

JENTIS

🇦🇹
Austria

JENTIS is a server-side tag management system from Austria enabling centralized management of tracking and…

Insights

🇦🇹
Austria

Insights is a privacy-focused web analytics platform from Austria providing website traffic measurement without invasive…

Counter

🇩🇪
Germany

Counter is an open-source, privacy-friendly web analytics platform from Germany providing website traffic measurement without…

fusedeck

🇨🇭
Switzerland

fusedeck is a premium web analytics platform from Switzerland that offers detailed user behavior tracking…

Friendly Analytics

🇨🇭
Switzerland

Swiss Privacy-First Web Analytics Platform Friendly Analytics is a privacy-focused web analytics platform from Portugal…

etracker

🇩🇪
Germany

German Web Analytics with Privacy Focus etracker is a German web analytics platform providing comprehensive…

digistats

🇨🇭
Switzerland

Privacy-First Web Analytics from Switzerland digistats is a Swiss web analytics service that provides website…

Dreamdata

🇩🇰
Denmark

B2B Revenue Attribution and Marketing Analytics Platform Dreamdata is a Copenhagen-based B2B activation and attribution…

Analyzati

🇪🇸
Spain

Website Analytics with Privacy – Analyzati Analyzati is a European analytics platform focusing on data…

Alceris

🇩🇪
Germany

AI-Driven Competitive Intelligence – Alceris Alceris is a competitive intelligence platform using AI to help…

Trackboxx

🇩🇪
Germany

Trackboxx: Web Analytics Without Cookie BannersGDPR-Compliant Alternative to Google Analytics – Made in Germany Trackboxx…

FAQ Google Analytics

Google Analytics helps website owners track visitor behavior, traffic sources, conversions, and engagement. It’s widely used for optimizing marketing strategies and improving website performance.
Many companies prefer tools hosted in Europe that prioritize data privacy, avoid third-party cookies, and offer simpler GDPR compliance compared to Google Analytics.
Yes. Several European platforms now provide advanced tracking, dashboards, and event analysis — often with more transparent data handling and user-friendly interfaces.
Some privacy-first tools operate without cookies or personal data collection, allowing websites to reduce or even eliminate the need for cookie consent banners.
Look for a tool that matches your reporting needs, supports your traffic volume, integrates with your existing marketing stack, and aligns with your company’s data protection standards.
Discover European Software