hotjar is a visual analytics platform providing website operators with insights into user behavior through heatmaps, session recordings, and surveys. The service captures user interactions on websites enabling identification of usability issues and optimization opportunities. hotjar heatmaps show which website areas receive user attention and interaction. The platform includes session recording enabling review of individual user interactions. hotjar includes feedback surveys enabling direct user input collection. The service provides integration with popular analytics and marketing tools. hotjar offers free tiers enabling evaluation by small websites and paid plans for increased usage. The platform supports compliance with privacy regulations through configuration options.
