Matomo analyses website traffic, pages, visitor sources, events and conversions. You can segment reports, review how visitors move through your site and export data or connect other tools through APIs. The platform offers a managed cloud service and an open-source self-hosted version.
With self-hosting, you handle the server, updates and backups. Cloud subscriptions and additional features have their own pricing. Privacy settings include cookie-free tracking and data anonymisation; the configuration and information you collect matter for your particular use.
Source: Product overview
