Portuguese Marketing Automation Platform
Friendly Automate is a marketing automation platform from Portugal designed to help businesses nurture leads, engage customers, and drive conversions through personalized email campaigns and workflow automation. Built by the team behind Friendly Analytics, Friendly Automate emphasizes simplicity and effectiveness, making sophisticated marketing automation accessible to small and medium-sized businesses without requiring technical expertise or large marketing teams.
Friendly Automate features include visual workflow builder for creating automated email sequences, contact segmentation based on behavior and attributes, email template designer with drag-and-drop functionality, A/B testing for campaign optimization, lead scoring to prioritize high-value prospects, form builder for capturing leads, landing page creation tools, analytics and reporting on campaign performance, and integration with popular CRM and e-commerce platforms. The platform supports trigger-based automation, allowing businesses to send timely messages based on customer actions such as website visits, email opens, link clicks, or purchase behavior. Friendly Automate includes built-in GDPR compliance tools including consent management, data export capabilities, and easy subscriber list management. The service emphasizes deliverability with proper email authentication, reputation monitoring, and best practice guidance. With hosting in Portugal and adherence to European data protection standards, Friendly Automate is particularly suitable for European businesses requiring data sovereignty. The platform offers transparent pricing based on contact volume with all features included at every tier. Friendly Automate includes free migration assistance, Portuguese-language support, and comprehensive onboarding to help businesses maximize their marketing automation success.
