German Web Analytics with Privacy Focus
etracker is a German web analytics platform providing comprehensive visitor insights while maintaining the highest privacy standards. Founded in 2000 and headquartered in Hamburg, etracker has established itself as Germany’s leading alternative to international analytics platforms, offering solutions that fully comply with GDPR without requiring cookie consent banners. The platform is certified by TÜV and ePrivacy, independently verifying its privacy-compliant data collection methods.
etracker provides real-time analytics including visitor numbers, traffic sources, page performance, conversion tracking, e-commerce analytics, and customer journey analysis. The platform uses privacy-friendly fingerprinting techniques that don’t require cookies or personal data storage, enabling legal tracking without consent pop-ups. Features include heatmaps, session recordings, A/B testing, and funnel analysis for optimizing conversion rates. etracker integrates with popular e-commerce platforms, content management systems, and marketing tools. The service includes dedicated German-speaking support and consulting services to help businesses maximize their analytics investment. With data hosted exclusively in German data centers and servers powered by renewable energy, etracker ensures complete data sovereignty for European businesses. The platform serves thousands of German and European companies across industries including retail, publishing, finance, and government. etracker offers flexible pricing plans based on monthly page views, with packages ranging from small business to enterprise solutions including SLA guarantees and priority support.