European Marketing Automation for SaaS
Encharge is a marketing automation platform from Europe specifically designed for SaaS companies, enabling product-led growth through behavior-based email campaigns and user journey automation. Founded with a focus on simplicity and effectiveness, Encharge helps SaaS businesses onboard users, increase engagement, reduce churn, and drive conversions through targeted communication triggered by user actions. The platform integrates deeply with product analytics and CRM systems, allowing marketers to build sophisticated automation workflows without technical complexity.
Encharge features include visual flow builders for creating multi-step campaigns, behavioral email sequences triggered by in-app events, user segmentation based on attributes and actions, A/B testing for optimization, and email broadcasting for announcements. The platform tracks user journeys across touchpoints, providing insights into how marketing efforts influence product adoption and retention. Integration with popular SaaS tools including Segment, Mixpanel, Intercom, and Stripe enables unified customer data for personalized messaging. Encharge supports dynamic content personalization, allowing emails to adapt based on user properties, subscription status, or usage patterns. The platform is particularly strong for onboarding sequences, trial conversion campaigns, feature adoption flows, and re-engagement series. With European data hosting options and GDPR compliance, Encharge serves privacy-conscious SaaS companies targeting European markets. Pricing scales with contact volume, making it accessible for growing startups while supporting enterprise requirements.
