B2B Revenue Attribution and Marketing Analytics Platform
Dreamdata is a Copenhagen-based B2B activation and attribution platform that provides marketing teams with the most complete view of their customer journey data. Founded in 2018 by Lars Grønnegaard, Ole Dallerup, and Steffen Hedebrandt (all with backgrounds at major tech companies), Dreamdata addresses a fundamental challenge in B2B marketing: understanding which activities truly drive revenue across long, complex sales cycles involving multiple stakeholders and touchpoints.
The platform unifies data from CRM systems, marketing automation, web analytics, advertising platforms, and customer success tools into a single source of truth, enabling accurate multi-touch attribution and ROI measurement. Dreamdata’s AI-powered features identify buying signals, trigger timely notifications, and automate workflow management, helping marketing teams move from reactive reporting to proactive revenue generation. The Audience Hub feature allows precise targeting and dynamic audience syncing with advertising platforms, while advanced analytics provide granular insights into campaign performance across the entire go-to-market strategy. With over $55 million in Series B funding raised in October 2024, Dreamdata is rapidly expanding its capabilities to become the essential GTM platform for B2B marketers in the AI era. The company serves thousands of customers including Clio, Finastra, and Cognism, helping them improve marketing efficiency by 28-69% through data-driven decision making.
